Our Story

Handcrafted Trousers Made in Brooklyn, New York

In 1925, Hertling Industries was founded in Brooklyn, New York. Morris Hertling pursued making the finest tailored apparel. Julius, or "Julie", took over for his father shortly after serving in World War II and ran the family company for over 50 years. In 1997, Julie decided to focus on his expertise: producing the highest quality trousers in the world. 

Today, we pursue the same quality we have since the beginning, but seek new ways to innovate and provide the most value for our customers. We look to carry on Julie's legacy by making the finest trousers and supplying some of the best brands in the world.

Our vision is to elevate style through beautifully handcrafted products.


Letter from Be Bold Apparel 

July 2023

We are thrilled to announce an exciting new chapter for the Hertling trouser brand as we introduce Be Bold Apparel as the new owner of the Hertling trademark and patterns. Dedicated to the art of American-made trousers and lifestyle apparel, Be Bold Apparel is committed to preserving the legacy of Hertling and officially relaunching the brand.

With the acquisition of Hertling, Be Bold Apparel embarks on a journey to uphold the tradition of American-made trousers, ensuring that each garment is meticulously handcrafted within an American factory. The essence of Hertling trousers will remain deeply rooted in the time-honored traditions of skilled artisans and the pursuit of sartorial perfection.

We would like to express our gratitude to Justin Christensen for his remarkable 8-year tenure at the helm of Hertling. As we move forward, Justin will stay on board, working closely with our team to ensure a seamless transition and maintain the exceptional standards and ethos that define the Hertling brand. We are set to launch with a ready-to-wear core collection of cottons and wool styles, a delight for loyal Hertling customers.

Beyond trousers, we envision a broader horizon for the Hertling brand. Guided by a passion for lifestyle apparel, we will curate collections that transcend mere clothing, embodying a distinctive aesthetic and timeless elegance. From shirts to chore jackets and sport jackets, these collections will develop within the next year, offering you a comprehensive selection of premium apparel.

This momentous occasion invites all who appreciate the artistry of fine garments to embark on a journey where tradition and innovation intertwine seamlessly. As we assume stewardship of Hertling, we affirm our commitment: the legacy of American-made trousers shall endure. Embrace the spirit of adventure and sartorial elegance, and join us in celebrating this exciting new beginning. 
-Be Bold